The report highlights the growing traction in Asia’s e-commerce sector on the back of an expanding middle-class population. Further, the report identified that e-commerce penetration was very low in India and ASEAN countries, offering immense growth potential for players in these markets. The report showcases key market players and investors in Asia’s e-commerce landscape. Further, the report predicts last-mile delivery and logistics as key success factors for growth
Key trends identified in the report:
- Mobile & social e-commerce to dominate, disrupting desktop e-commerce
- Evolution of B2C, B2B, C2C, and brands.com in Southeast Asia
- Rising omnichannel deployment as e-commerce matures
- Emerging payment platform to replace COD
- Competition and pricing pressure to result in market consolidation