The report projects that global e-commerce sales will reach ~4.1tn by 2020, constituting ~15% of total retail sales. The report highlights the potential of marketplace sales, which is expected to reach 9.8% of total retail sales by 2020E, outpacing overall e-commerce sales growth by 2x. Further, we observe that the cross-border online marketplaces continue to increase in significance, benefiting consumers by giving them easy access to a wide variety of products

Against the backdrop of the solid growth potential of marketplaces, our report includes company profiles of market players catering to various segments of marketplace enablers. The segments identified by ComCap include e-commerce performance analytics, panel data analytics, digital shelf monitoring, marketplace listing management, and product information management