The report was prepared for the NRF event in 2016 and focuses on personalization, a capability that is viewed as critical in achieving a unified customer experience. It identified that B2C and B2B sellers are investing in customer individualization and intimacy. Further, it states that personalization strategies are increasingly being implemented by all business sizes. The report showcases that top vendors and SIs are rapidly gaining capabilities to service the full eCommerce suite ecosystem as well as ComCap’s capabilities in the area
ComCap NRF Call to Action Personalization 2017
We are pleased to present ComCap dialogs with its strategic partners at NRF 2017. As in years past, we have hosted a dialog between our strategic partners that have expressed interest in both business partnerships and strategic investments and our private company relationships
