The report highlights the growing traction in Asia’s e-commerce sector on the back of an expanding middle class. The E-commerce share of total retail sales in India and ASEAN region was very low, offering high potential for players in these markets. The report identified key market players and investors in Asia’s e-commerce landscape
Key trends identified in the report:
- Mobile & social e-commerce to dominate, disrupting desktop e-commerce
- Evolution of B2C, B2B, C2C, and brands.com in Southeast Asia
- Rising omnichannel deployment as e-commerce matures
- Emerging payment platform to replace COD
- Competition and pricing pressure to result in market consolidation
