In this report, ComCap presented its perspective on in-store technology. It presents our views on the current state of the retail in-store technologies which hold the promise of rebalancing the retail playing field in the ”Age of Amazon”. With wide ranging applications throughout “offline” retail, in-store technologies serve to “shine a light” on the current information and customer experience “dark space” represented by the retail store environment. These technologies have the capability to significantly improve retail store investment ROI, the in-store customer experience, and retail store management. However, the report recognizes that domestic retailers have been slow to adopt
Other key points covered in the report include:
- Store productivity declining as e-commerce grows
- Customer experience is still king
- Technological advancement is needed to keep brick and mortar
- IoT applications present unique solutions for retailers
