Marketing technology, with a particular focus on tools enhancing decision-making, efficiency, and customer retention is of key focus for CMOs as they look to deliver an exceptional customer experience.
The ever-changing consumer landscape and consumer behavior are further impacted by recent changes in our macro environment involving data collection, privacy, and advertising trends. As a result, we anticipate an increase in investment and consolidation as strategics look to new technologies to cope with the new array of challenges presented in this “new normal” and financial investors look to deploy capital to support within this sector.
Key themes in Martech for 2022
- The global martech market, estimated at $246bn in 2021, is now forecasted to grow to $6.6tn by 2030 at a CAGR of 44.4%.
- “No-code” capabilities supercharge marketing efforts: With machine learning and AI evolving swiftly, a range of no-code tools are becoming increasingly prevalent within the martech stack to allow marketers to augment and automate their marketing practices with little to no programming knowledge.
- M&A transactions are growing rapidly: The martech sector has demonstrated strong growth in the twelve month period ending June’22, with a 306% YoY growth in aggregated M&A deal value relative to the aggregated deal value for the twelve month period ending June’21