ComCap has been recently active within the Retail Enterprise Search Technologies space and our report highlights key success factors for marketplaces and online retailers. The report provides a comprehensive analysis of the current state of enterprise search technologies in the retail industry and their impact on improving search capabilities, user experience, and ultimately driving sales.
Our analysis suggests that an increased amount of e-commerce players have recognized the importance of robust site search platforms (including disruptive technologies such as natural language processing, and vertical search) in enhancing their topline and meeting customer demand. The trend is clearly evident through increased investment pace within the segment as retailers begin to realize that the search bar accounts for the start of up to 50% of the customer journeys on their sites, and major improvements could have lasting effects on the revenues
To provide a deeper understanding of the topic, the report includes key disruptors, industry landscape, notable M&A transactions, and financing activity (including major deals within last 24 months). The report also examines the emerging trends and future directions of enterprise search technologies in the retail industry.