ComCap’s Marketplace Enablers 2022

We are pleased to present our views on the marketplace landscape, doing so with the aim of helping increase transparency and communication between the companies themselves, as well as financial and strategic investors.

ComCap has been active in the marketplace enablers landscape and our report is aimed at enhancing transparency and communication between the market players, as well as financial and strategic investors.

Key trends highlighted in the report include:

  • Solid growth in global ecommerce sector (27.4% CAGR during 2022-27, to reach $55.5t in 2027) is expected to continue fueling the growth of marketplace enablers sector
  • Key solutions offered by marketplace enablers include website optimization, market strategies, digital media integrations, product data management, customer service supervision, and logistics enhancements
  • Post COVID-19, investor interest in the marketplace enablers sector has been notable:
    • The sector witnessed 66 M&A deals in 2021 as against 40 in the previous year. The space continued to remain active during 9M ending Sep’22 with 63 deals (against 46 in the same period last year)
    • The sector witnessed 217 private placements deals since Jan’21 (against just 95 in 2020)

 Key themes for various sub-sectors include:

  • AI & ML is playing a vital role in PIM, from offering live chat support to making product recommendations
  • More and more merchants are resorting to multi-channel listing software to automate product listings
  • Ecomm brands are increasingly leveraging digital shelf monitoring and BI & analytics tools for better product content, recommendation, search placement, and enhanced traffic
  • Popularity of headless checkout (decoupling the purchasing and payments experience from an online store) is increasing as it allows customers to buy without visiting the ecommerce website