Perspectives on Retail Data Collection and Management Providers

ComCap is pleased to present a preview of its initial thoughts on the retail data collection and management space. Companies that collect and manage data for retail applications play an important role in informing a variety of decisions including product pricing, assortment planning, inventory / merchandising, sales efficiency and space optimization. The work here extends on ComCap’sits research on the product information management, retail media, martech and adtech spaces. ComCap has successfully advised and executed both buy-side and sell-side mandates within this space.

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Our analysis suggests significant consolidation within the space as well as continued investment activity.  The retail space is seeing a wave of legacy platform modernization in favor of new digital platforms, which will also drive the proliferation of solutions here, and ultimately consolidation.

Key trends highlighted in the report include:

  • The global retail analytics market is expected to grow at a CAGR of ~24% from ~$10BN in 2022 to $90BN+ by 2032. Although developments in generative AI continue to receive a positive reception, brands and retailers will remain cautionary on adoption until use cases can be supported with consistent KPI improvements
  • The M&A deal value in 2022 doubled compared to 2021, with landmark transactions such as Brookfield’s acquisition of Neilsen for $16BN in Oct ‘2022 and NPD’s acquisition of IRI for $8BN in Aug’22
  • In 2023, it is expected that 80% of shoppers will use a combination of online and in-store shopping channels. As these shopping mediums converge, retailers will aggressively seek out solutions consolidating in-store and online shopping data for a unified view of the customer, informing omnichannel personalization recommendations and executing activations at scale

To provide a deeper lookdeeper understanding of the topicinto the sector, the report includes key disruptors, industry landscape, notable M&A transactions, and financing activity (including major deals within the last 24 months). The report also examines the emerging trends and future directions of retail data collection and management space.