"When we launched 10 years ago the prevailing trend was D2C. That's not how our end consumers were shopping this category - they'd generally need it r

"When we launched 10 years ago the prevailing trend was D2C. That's not how our end consumers were shopping this category - they'd generally need it r "When we launched 10 years ago the prevailing trend was D2C. That's not how our end consumers were shopping this category - they'd generally need it real time and through running to stores. Brick and mortar focus has been a big strategy shift for the company" - Chelsea M.R. Hirschhorn, Founder of Frida at Shoptalk #shoptalk2024 #shoptalk