Deal Spotlight: Naver Corp. acquires Spain's Wallapop.

Deal Spotlight: Naver Corp. acquires Spain's Wallapop.

Deal Spotlight: South Korea's Naver Corp. sealed the deal to fully own Spain's leading C2C marketplace, Wallapop

In August 2025, Naver Corp. (KOSE: A035420) acquired the remaining 70.5% of Wallapop for €377MM ($436MM), securing full ownership after earlier investments of €115MM in 2021 and €75MM in 2023.

Strategic rationale of the deal:

European Expansion: Wallapop unlocks Naver's entry into Europe's vibrant digital marketplace, perfectly complementing its global platforms like Poshmark in the US and Kream in Korea.

Technology Integration: Naver plans to infuse Wallapop with its core technologies — search, advertising, payments, and AI — to enhance platform capabilities and user experience.

Data Synergy: The acquisition supports Naver's AI ecosystem by adding diverse European consumer data, crucial for personalization and competitive edge.

Do you see Naver's Wallapop play as a springboard for deeper European expansion — or a defensive move against global rivals like Amazon & eBay? We'd love to hear your thoughts.

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