ComCap Marketplace H1 2022

We are pleased to present our views on the marketplace landscape, doing so with the aim of helping increase transparency and communication between the companies themselves, as well as financial and strategic investors

The coronavirus pandemic has resulted in a shift in consumer purchasing behavior, forcing them to resort mainly to online shopping. Retailers, brands, and marketplace entrepreneurs have been quick to hop on this changing consumer behavior. This has translated into solid growth of the marketplace landscape in the last couple of years. Now, the focus of the sector has shifted to enhancing the customer experience and improving adoption, which the market players aim to achieve through investment in technology and services

In our Marketplaces report, we highlight the sector growth potential as well as showcase the landscape of the marketplace. The report also highlights the deal activity in the space and recent public offerings

Below are the key themes/trends highlighted in the report:

  • Global marketplace sales are projected to reach $8.8tn by 2025 from $3.5tn in 2020
  • Fashion, food delivery, and digital health have been the highest performing sub-segments
  • Vertical integration, embedded finance, and increased consumer online penetration offer a great opportunity for marketplaces
  • B2B marketplaces are expected to disrupt the B2B e-commerce space
  • Marketplaces are increasingly adopting a quick commerce model to gain market share
  • Global marketplaces have seen massive growth in funding over the past couple of years and several billion-dollar exits for investors, via IPO, M&A, and SPACs