ComCap Loyalty and Customer Engagement 2Q 2020

We are pleased to present our views on the Loyalty landscape, doing so with the aim of helping increase transparency and communication between the companies themselves, as well as financial and strategic investors

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Top retailers now realize that retaining their top customers will require more than just offering incremental volume-based discounts/loyalty points. Thus, larger brands are shifting a substantial part of their marketing budgets from the earlier ‘heavy on discounts’ strategy, emphasizing higher ROI ‘rewards for loyalty’ strategies

Our report discusses the growth potential of the loyalty management market and highlights that loyalty programs leveraging digital wallet-linked rewards can create value for multiple stakeholders including, issuers, consumers, and retailers. The report also includes company profiles of selected loyalty innovators. The equity trading multiples as well as key loyalty M&A deals and funding have also been discussed in the report

Key themes covered in the report include:

  • Retailers and brands deepen digital engagement amid COVID-19 disruptions
  • Tiered loyalty programs deliver unique benefits for brands and retailers
  • Payment disruption presents unique opportunities for loyalty
  • Inmar’s “Ecosystem” program accelerates innovation in everyday spending and pharmacy segments