ComCap Retail Media Networks H1 2022

We are pleased to present our views on the Retail Media Networks landscape, doing so with the aim of helping increase transparency and communication between the companies themselves, as well as financial and strategic investors

Retail Media Networks (RMN) play an important part in the technology revolution that overtime is significantly transforming how consumers engage with retailers. The sector was one of the fastest-growing markets during the pandemic. More and more retailers are getting into the digital advertising business at a furious pace as traditional media opportunities falter. Thus, the RMN space is enticing investors as well as retailers and tech providers

Our RMN report is aimed at assisting the market players who are set to innovate and compete for the prize of establishing new channels to consumers, and new relationships in addition to driving a virtuous cycle of advertising revenue and eCommerce differentiation

Key trends covered in the report:

  • RMN sector was estimated to be a $50bn+ revenue opportunity for retailers in 2021, with Amazon enjoying the major chunk of the share ($26bn in mid-2021)
  • Going forward, growth in e-commerce, increasing technological advancements, and greater adoption of IoT is likely to propel the advancement of the RMN market
  • RMN is gaining prominence as an advertising tool amongst CPG players
  • Increasing use of upper-funnel display & video ads which are ideal for upper-funnel strategies geared towards awareness and consideration by retailers over bottom-funnel sponsored search ads
  • The M&A space was very active with total deal value reaching over $5.7bn, which was +377% as compared to PY