The European online retail market has steeply grown over the years, and currently has about 325 million online shoppers and 52.8 million new users by 2021. The advanced infrastructure, high internet use, and efficiency in ordering online make for healthy eCommerce markets that continue to grow and flourish

Our European digital retail industry report features the trends that currently shape the online commerce landscape: artificial intelligence (AI), augmented reality (AR) and virtual reality (VR), Internet of Things (IoT), personalization, digital marketing, retail merchandising, online services, and logistics

These technologies have pushed the European eCommerce market to constantly grow with a projected hit of €621 billion in valuation for 2019. Furthermore, the digital retail industry in Europe is creating more jobs as unemployment continues to decrease since 2016