Nike’s August 2019 acquisition of inventory analytics company Celect demonstrates the expected impact that transformative technology can have on a retailer’s operations and profitability

Based on ComCap’s analysis, Celect’s technology could be worth $100’s million over the next several years if it can even marginally reduce Nike’s nearly $2bn in FY2019 inventory write-offs

The case highlights the continued trend that ComCap has both predicted and tracked: major retailers are increasingly becoming technology companies in order to better adjust to a world driven by disruptors including Amazon and Google