The rise of Print-on-Demand as an ecommerce tool and supply chain disruptor

We are pleased to present our views on the Print on Demand landscape, doing so with the aim of helping increase transparency and communication between the companies themselves, as well as financial and strategic investors.

PoD services have enabled a new wave of entrepreneurship by providing accessible solutions for micro-retailers and individuals to start their own businesses without significant upfront costs. The industry has opened up opportunities for creators to monetize their designs and ideas, giving them the freedom to explore their entrepreneurial ambitions. Large players have also been capitalizing on growth leveraging the advantages of the PoD model.


The report highlights several trends that make print-on-demand an attractive investment due to fundamental characteristics including scalable revenue with attractive margins, collaboration opportunities, smooth ecommerce integrations, high degree of personalization, and operational efficiencies.


ComCap has been active in the POD landscape and our report is aimed at enhancing transparency and communication between the companies themselves, as well as financial and strategic investors.


Key trends highlighted in the report include:

  • The global PoD market is likely to reach $67.6BN by 2032, witnessing a CAGR of 26.7% during 2022-32, mainly led by technological advancements and rising demand for personalized products
  • Growing demand for personalized products: The fashion, accessories, and home decor markets witness a strong demand for personalized products as consumers look for unique alternatives to mass-produced items.
  • PoD has emerged as a sustainable alternative to fast fashion by manufacturing products upon order placement, resulting in reduced unsold inventory and waste. 
  • AI transforming the PoD space: An increasing number of creators are leveraging AI and other automation tools like Bulk Mockup Photoshop plugins, Creative Fabrica for reusable art, and DALL-E (OpenAI) for generating original designs.


To provide a deeper understanding of the topic, the report includes key disruptors, industry landscape, notable M&A transactions, and financing activity. The report also examines the emerging trends and future directions of emerging technologies and AI in the Print-on-Demand space.