Public Sector Summary
Marketing Technology M&A Snapshot
Marketing Technology is one of the technology sectors tracked in ComCap's M&A intelligence database, with 758 tracked transactions representing $42.1B in aggregate reported value where deal terms were disclosed. Relevant subsectors include Affiliate Marketing, Attribution & Analytics, Campaign Management, Content Marketing, and Conversational Marketing. ComCap has published 8 research reports on this sector. 4 ComCap bankers cover it directly. Where deal terms were disclosed, ComCap tracks 2.0x median EV/Revenue across 79 priced deals for this sector.
Transaction Activity
Deals by Year
Deal Type Breakdown
Valuation Multiples
Who buys in Marketing Technology
78 of 89 classified buyers were strategic, across 91 deals whose buyer type came from a source document rather than a model. 2 could not be classified to either side and are excluded from the split. A further 667 model-inferred deals are excluded.
How buyers pay
Share of 40 deals that disclosed a consideration structure. A deal can use more than one, so these do not sum to 100%. 667 model-inferred deals are excluded.
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