ComCap Marketing Software Perspectives 2019

We are pleased to present our views on the Marketing Software landscape, doing so with the aim of helping increase transparency and communication between the companies themselves, as well as financial and strategic investors

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We are pleased to present our 2019 Marketing Software report, highlighting the importance of personalization in digital marketing

In today’s age of digital distractions, more than 9 out of 10 consumers are more likely to shop with brands who recognize & remember a consumer, and provide relevant offers & recommendations. 58% of consumers are opting out of marketing communications and 69% are unfollowing brands across all platforms on a daily basis

It’s no longer enough to say the same thing to everyone. Marketers need to use highly curated messages that respond to the specific behaviors of individual consumers consistently across a myriad of channels to both increase engagement and create long-term brand equity

Our report covers the how and why next-generation personalization technology is essential to succeeding in a modern commerce environment, as well as the players who are driving success for their clients in the space