Major European companies are already harnessing AI, IoT, and AR/VR in the space due to the rising adoption of smart technologies and increasing customer demand for a better delivery mode
The report highlights several trends that European companies are executing in the space – we expect to see a divergence in financial performance and market share between those making aggressive investments and expansion in technology now and those who hesitate
ComCap has been active in the European landscape and our report is aimed at enhancing transparency and communication between the companies themselves, as well as financial and strategic investors.
Key trends highlighted in the report include:
- Generative AI Collaboration: The rise of generative AI marks a new era of boosted productivity, driving content creation and fostering AI-human teamwork across various sectors like retail, software, and manufacturing. This synergy promises efficiency and specialized roles.
- Emerging AR/VR in European Retail: Trendy AR/VR tech in Europe’s retail includes virtual showrooms (Retail VR), in-store activation (Dent Reality, Retail VR), and virtual try-on solutions (Ariel AI, Percept Imagery, Wizart).
- Price Automation with ESLs: Europe leads in adopting Electronic Shelf Labels (ESLs) for retail and industry, reducing operational costs via automated retail solutions like ESLs. Key players are SES-imagotag, Pricer, SoluM Co, and Displaydata.
- Europe’s Robust Marketing Automation: Europe’s moderate growth, driven by mature markets like Germany and the UK, is fueled by the ICT sector’s rapid development and rising business demand for cloud-based smart data services and products.
To provide a deeper understanding of the topic, the report includes key disruptors, industry landscape, notable M&A transactions, and financing activity. The report also examines the emerging trends and future directions of emerging technologies and AI in Europe.