Product Information Management (PIM) 2022

We are pleased to present our views on PIM sector, doing so with the aim of helping increase transparency and communication between the companies themselves, as well as financial and strategic investors.

We see the companies in this report as disruptors and early movers due to the greater adoption of innovative technologies discussed in the report

Effectively managed PIM is critical for decision making and supports multiple business roles, from product managers and marketers, to operations and manufacturing teams, to suppliers and logistics. The report delves into several PIM trends that can be critical success factors for online retailers

Key trends:

  • Global PIM market is estimated to reach $20.2b by 2027 from $10.5b in 2021, registering a 11.5% CAGR during 2022-27, mainly fueled by robust growth in eCommerce sector and rising demand for centralized data management tool
  • Companies are increasingly turning to cloud-based PIM platforms from on-premise solutions
  • More and more companies are looking to adopt a PIM platform that can integrate with their existing digital ecosystem such as CRM and ERP; demand for platform that can offer omnichannel experience to customers is high
  • AI & ML is playing a vital role in PIM, right from offering live chat support to making product recommendations
  • After witnessing just seven deals in 2020, M&A space has been relatively vibrant with 23 deals since Jan’21. Notable deals during the period include, Magnitude Software ($477.7m), Divante ($42.0m), Solteq ($27.3m), Codifyd ($15.5m), and Pimcore ($8.3m)